Reconnect with your Sport

Mental performance coaching that helps you think clearly, trust your game, and compete with confidence again.

Trusted Athletes, Coaches, Organizations
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No one prepares you for the changes that come with high-performance.

Pressure becomes constant, identity becomes performance, and what once felt natural starts to feel heavy. Whether you are competing at the collegiate or professional level, most athletes are never taught how to navigate this shift, yet they are expected to thrive inside it.

You might experience:

These challenges show up when the demands of high-performance sport outpace the support athletes receive.

Our mental performance coaching helps you develop the skills needed to handle the demand and uncertainty, so you can compete with clarity instead of tension. Our work helps builds internal stability, the ability to stay grounded, decisive, and connected to your game in environments where stakes and expectations rarely slow down. 

Mental performance coaching helps athletes strengthen the mental skills that influence how they train, compete, and live out their careers

It focuses on awareness, focus, confidence, and emotional regulation— the elements that connect preparation to performance.

It’s about training the mind to think clearly, adapt faster, and perform at its best when it matters most.

Sports physiologist are certified mental health professionals who also focus on diagnosing and treating mental health concerns, while mental performance coaches center their work around optimizing performance.


Coaching is practical and forward-focused. It helps athletes strengthen focus, confidence, and emotional control through structured routines and reflection, tools that directly impact how they train and compete.

Yes. When done correctly, the impact is real and measurable. 

At the elite level, where everyone trains hard and talent is equal, the mental edge often makes the difference.

Athletes who commit to their process perform with greater consistency, handle pressure better, and recover faster from setbacks.

These challenges show up when the demands of high-performance sport outpace the support athletes receive.

Through mental performance coaching we  help you develop the skills needed to handle the demand and uncertainty, so you can compete with clarity instead of tension. Our work helps builds internal stability, the ability to stay grounded, decisive, and connected to your game in environments where stakes and expectations rarely slow down. 

Mental performance coaching helps athletes strengthen the mental skills that influence how they train, compete, and live out their careers

It focuses on awareness, focus, confidence, and emotional regulation— the elements that connect preparation to performance.

It’s about training the mind to think clearly, adapt faster, and perform at its best when it matters most.

Sports physiologist are certified mental health professionals who also focus on diagnosing and treating mental health concerns, while mental performance coaches center their work around optimizing performance.


Coaching is practical and forward-focused. It helps athletes strengthen focus, confidence, and emotional control through structured routines and reflection, tools that directly impact how they train and compete.

Yes. When done correctly, the impact is real and measurable. 

At the elite level, where everyone trains hard and talent is equal, the mental edge often makes the difference.

Athletes who commit to their process perform with greater consistency, handle pressure better, and recover faster from setbacks.

Mental performance coaching helps athletes strengthen the mental skills that influence how they train, compete, and live out their careers

It focuses on awareness, focus, confidence, and emotional regulation— the elements that connect preparation to performance.

It’s about training the mind to think clearly, adapt faster, and perform at its best when it matters most.

Sports physiologist are certified mental health professionals who also focus on diagnosing and treating mental health concerns, while mental performance coaches center their work around optimizing performance.


Coaching is practical and forward-focused. It helps athletes strengthen focus, confidence, and emotional control through structured routines and reflection, tools that directly impact how they train and compete.

Yes. When done correctly, the impact is real and measurable. 

At the elite level, where everyone trains hard and talent is equal, the mental edge often makes the difference.

Athletes who commit to their process perform with greater consistency, handle pressure better, and recover faster from setbacks.

Guided by Someone
Who's Been There

Meet Juan Fernanedz

Pro Athlete, Mental Performance Coach, Mental Health Advocate, Founder

Juan competed at the highest levels of basketball, where pressure is constant and expectations never pause. For years, he did what most athletes are taught to do. Push through. Keep going.

Eventually, the cost could no longer be ignored.

Stepping away from the game forced him to confront what high-performance sport truly demands internally, not just physically, but mentally and emotionally. That period reshaped how he understands competition, identity, and the realities athletes face behind the scenes.

Today, Juan plays and coaches with that understanding. He works with athletes inside high-pressure environments, helping them develop clarity, emotional stability, and trust in themselves where it matters most.

Learn More About Juan

Guided by Someone
Who's Been There

Meet Juan Fernanedz

Pro Athlete, Mental Performance Coach, Mental Health Advocate, Founder

Juan competed at the highest levels of basketball, where pressure is constant and expectations never pause. For years, he did what most athletes are taught to do. Push through. Keep going. 

Eventually, the cost could no longer be ignored.

Stepping away from the game forced him to confront what high-performance sport truly demands internally, not just physically, but mentally and emotionally. That period reshaped how he understands competition, identity, and the realities athletes face behind the scenes.

Today, Juan plays and coaches with that understanding. He works with athletes inside high-pressure environments, helping them develop clarity, emotional stability, and trust in themselves where it matters most.

Learn More About Juan

Mental performance isn’t instinct.
It’s a skill you can train, strengthen, and refine.

We’re here to help, here’s how:

Step 1. Get Started

Every athlete starts with an application.This helps us understand where you are in your journey and what you’re looking to work on.

Step 2. Connect with Juan

If it’s the right fit, you’ll schedule a one-on-one call with Juan to discuss your goals, challenges, and expectations. 

Step 3. Begin Your Process

You commit to consistent work that sharpens your thinking, prepares your performance, and strengthens how you respond to setbacks.

Reconnect with your sport

Stay sharp and  balanced through pressure.

Build habits that extend your peak performance years.

Compete with clarity and purpose.

Lead with confidence on and off the field.

enjoy competing again.

Hear From Athletes Who've Trusted the Process

Every journey here is different, with the common thread of commitment. Each athlete chose to address their mental side of performance and put in the work required to improve their game.

Davide B.

Italiano

Sport: Professional Handball 
Italian National Team Player
Current Team: 1. VfL Potsdam (Germany, Top Division)

Tucker R.

English

Sport: Professional Basketball
Former NCAA D1
Current Team: HLA Alicante (Spain, LEB Oro)

Gaston B.

Español

Sport: Professional Basketball

Current Team: Barrio Parque (Argentina, Liga National)

Selected Organizations and Institutions

We work with selected organizations across sport and professional environments, supporting performance development and delivering mental health-focused speaking events for corporate teams, informed by elite sport experience. Recent engagements include a three-year partnership with AS Luiss Sport, repeated speaking collaborations with Angelini Pharma, and a season-long contract with Colgate University Men’s Basketball.

Strategic Partnership

A Shared Vision for High-Impact Athlete Development

The partnership between TRUEMIND ATHLETE and RINDO SPORTS represents a strategic intersection of international experience, psychological insight, and performance leadership. Based in Argentina, RINDO is a leading performance and organizational development firm with more than 17 years of industry experience. The company has partnered with over 250 organizations and impacted 30,000+ individuals across business and sport. Details

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